The more votes a link gets the more prominent & interesting the page is.

Better than spyware: Monitoring the buyer's surfing habits & compiling the customer's profile are main reasons behind the presence of spyware. These created profiles bestow advertisers the view of user's mind & allow them to lay out perfect & relevant ads as per user's interest.

In the case of social book marking web sites, the buyers themselves unintentionally building their own profile. Actually they are not voting but obliquely presenting their own profile to sites unknowingly. An individual can easily comprehend buyer's concern by number of bestowed votes & may generate his optimum profile thrivingly.

Usually all sites exhibit their polling history widely. Visiting any user profile may introduce you to their selected stories. You may even come across what is in buyer's mind.

Though number of these sites assure not to loose your personal information but yet they feel unobstructed to do anything and everything with the priceless information unobstructedly.

Big search engines and big web portals which may collect this type of confidential information are beneath bulky common inspection considering a safe guard of such kind of data, but earthly bookmarking sites stayed under a radar.